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d2w is a design process that enables organizations to win every shopper journey with the right brand in the right pack size at the right price in the right channel.
Why?
d2w is critical for organizations & brands to win with shoppers at each of their shopping trips & buying occasions.
Why?
What?
An integrated framework that helps deliver the right Brand<>Price<>Pack combo for each shopper in each of the channels for each occasion…. thereby moving the demand curve forward.
What?
How?
This is achieved through a careful arrangement of vectors across price, pack, sub/brand, channel & more.
How?
Industry Insights
of CPG companies have areas where brands, packs, prices & promotions conflict rather than complement.
of CPG companies don’t have a clearly articulated trade architecture.
d2w is critical for organizations & brands to win with shoppers at each of their shopping trips & buying occasions.
This is achieved through a careful arrangement of vectors across price, pack, sub/brand, channel & more.
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An integrated framework that helps deliver the right Brand<>Price<>Pack combo for each shopper in each of the channels for each occasion…. thereby moving the demand curve forward.
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Business Impact
5 - 15%
Demand UP
Revenues UP
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Costs DOWN
Channel conflict DOWN
Our Toolkits
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