We connect dots across key parameters including category, competition, customer, consumer, country & more to create the right playing field in which products can thrive, grow & win. ​

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• The path of new product launches is littered with so many “could, would & should have beens” that it resembles the pacific patch.

• Products do not fail because of poor ideation or consumer understanding but because of emotions taking over decisions & passion becomes the driver of investments.

• Organisations that harness the power of holistic planning and look at multiple vectors like competition, category, customer, consumer, etc. combining them with human imagination & passions tend to be more effective at answering the “what needs to be true to win” question. These complex questions do not have one size fits all answers and hence a deep, specific & nuanced examination is needed to ask the right questions & to arrive at the right assumptions & answers.

• Our “winning with products” practice enables deep yet uncluttered examination of propositions, calls out key success factors & helps craft winning product<> market fit.