top of page

n2w is a proprietary system that leverages the best of Nobel Prize winning Behavioral Economics (BE) concepts like “system 1&2 thinking, Predictably Irrational, Hooked & others” for “NUDGING” shopper behavior to “Trade In, Trade Up & Trade Across TiTuTa”.

BE's Super Powers

SIMPLE & INTUITIVE

EASY TO EXECUTE

LOW COST HIGH IMPACT

Behavioural Economics (BE) What?

  • Most of today’s shopper & retail strategies are based on the traditional “Homo Economicus” model originally founded by Adam Smith & F.W. Taylor in the 17 & 1800s.

  • The model imagines humans to be 100% logical & rational. Evaluating every single shopping decision in the store/online based on data & information.

This turns out to be SIMPLY INCORRECT!!

  • Nobel prize-winning economists, Richard Thaler (2017, Nudge Theory), Daniel Kahneman (2002- Prospect Theory and Anchoring Bias, System 1 & 2 thinking) & others including Dan Ariely (Predictably Irrational) painted a new picture.

  • A picture in which, humans are error-prone, emotional, and biased & make 90% of everyday decisions using a system called the “autopilot”.

  • Auto-pilot is quick & critical for our survival (e.g. “flight/flight response”, crossing a street, etc.). Yet, it works on rules of thumb, heuristics, herd mentality, inertia, recency, high impact & other biases & hence is error-prone!!

So What?

World’s greatest companies have realized the “remarkable power” of BE in shaping human behavior & leveraged it to create products (Facebook, Twitter, Tik-Tok, etc) that deliver extreme customer engagement.

The Model – Nudging Shoppers at FMOT to Drive Ti-Tu-Ta

What’s the “n2w” execution roadmap?

Business Impact

 5%-15%

Triple ‘C’ Win

Triple – consumer,
customer & company - win

Transformation

Transformative
Organization capability

Affordability

Low cost

Adaptability

No Major change in
current processes

Execution

Easy of execution &
implementation

Our Toolkits

bottom of page