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![Rectangle 96 (1).jpg](https://static.wixstatic.com/media/e1b497_91e7cd432a6e4483924b5994b0daca82~mv2.jpg/v1/fill/w_332,h_157,al_c,q_80,enc_avif,quality_auto/Rectangle%2096%20(1).jpg)
![p2w3 (1) (1) 1.png](https://static.wixstatic.com/media/13c35b_dfbeeed7a8374e7a8105e90eda9ec964~mv2.png/v1/fill/w_196,h_180,al_c,q_85,enc_avif,quality_auto/p2w3%20(1)%20(1)%201.png)
p2w is a transformation tool that critically examines current pricing practices to unearth opportunities & creates an optimized pricing plan leading to value maximization.
Industry Insights
![](https://static.wixstatic.com/media/e1b497_1d1a2fb74f424f49b33e556e62816377~mv2.png/v1/crop/x_133,y_122,w_760,h_792/fill/w_760,h_792,al_c,q_90,enc_avif,quality_auto/e1b497_1d1a2fb74f424f49b33e556e62816377~mv2.png)
Of CPG companies list pricing as a key to value creation opportunity.
![](https://static.wixstatic.com/media/e1b497_88b59c5f00714f66b892b1e2879d26e7~mv2.png/v1/crop/x_123,y_105,w_779,h_814/fill/w_779,h_814,al_c,q_90,enc_avif,quality_auto/Group%2039689.png)
Of companies do not follow a clearly articulated strategic pricing process.
![](https://static.wixstatic.com/media/e1b497_ec6ea6e1ed804f5aae6d38e04a7433ce~mv2.png/v1/crop/x_97,y_88,w_805,h_822/fill/w_805,h_822,al_c,q_90,enc_avif,quality_auto/Group%2039665.png)
Of companies are dissatisfied with their pricing from a value sharing perspective.
p2w is the #1 value capture mechanism for any business, yet pricing is often done on “auto pilot” or the simplistic “cost+” mode
![](https://static.wixstatic.com/media/e1b497_5d5f91fa6c4348c091f6cb343b5a47a0~mv2.png/v1/fill/w_400,h_400,al_c,q_85,enc_avif,quality_auto/e1b497_5d5f91fa6c4348c091f6cb343b5a47a0~mv2.png)
p2w leverages our unique “Value Prism” model to articulate the current & lays out future paths that lead to measurable value generation
![](https://static.wixstatic.com/media/e1b497_50bda5b81efc442eb5bd7fe0b5c4b909~mv2.png/v1/fill/w_400,h_400,al_c,q_85,enc_avif,quality_auto/Group%2039618%20(1).png)
p2w enables creation of the right frameworks, approaches & processes leading to value maximization
![](https://static.wixstatic.com/media/e1b497_5b01d1c5b6b145c3a26f61f3d741a23a~mv2.png/v1/fill/w_400,h_400,al_c,q_85,enc_avif,quality_auto/Group%2039618%20(2).png)
![Group 1000005658.png](https://static.wixstatic.com/media/13c35b_c1fdc6b0e1c145ecbf6723c2df5e9ed9~mv2.png/v1/fill/w_980,h_520,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/Group%201000005658.png)
Business Impact – Overall 5%-15%
Historical Pricing :
![](https://static.wixstatic.com/media/e1b497_7cd9f56478834d099926e51ccb59b6d6~mv2.png/v1/fill/w_128,h_128,al_c,q_85,enc_avif,quality_auto/e1b497_7cd9f56478834d099926e51ccb59b6d6~mv2.png)
Optimization Opportunities
Execution Choices
Pathways for maximizing value
Future Pricing :
![](https://static.wixstatic.com/media/e1b497_0e763a4a56104631976aa38472f3ee7c~mv2.png/v1/fill/w_128,h_128,al_c,q_85,enc_avif,quality_auto/diagram%202%20(1).png)
Enhanced value delivery for the Consumer, Customer, and Company.
Organization capability to look
![](https://static.wixstatic.com/media/e1b497_767cb370bb264341adb0bcaa4d25bb09~mv2.png/v1/fill/w_128,h_128,al_c,q_85,enc_avif,quality_auto/diagram%202%20(2).png)
At pricing as value sharing & creating "3x-wins" for the consumer customer & company.
Our Toolkits
![Rectangle 4317_edited.png](https://static.wixstatic.com/media/e1b497_83899aaa193c4600afea1259c7410975~mv2.png/v1/fill/w_980,h_266,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Rectangle%204317_edited.png)
![Rectangle 4337.png](https://static.wixstatic.com/media/13c35b_a4656f116f5140a2aa5e9579500856d0~mv2.png/v1/fill/w_358,h_230,al_c,q_85,enc_avif,quality_auto/Rectangle%204337.png)
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