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p2w is a transformation tool that critically examines current pricing practices to unearth opportunities & creates an optimized pricing plan leading to value maximization.
Industry Insights

Of CPG companies list pricing as a key to value creation opportunity.

Of companies do not follow a clearly articulated strategic pricing process.

Of companies are dissatisfied with their pricing from a value sharing perspective.
p2w is the #1 value capture mechanism for any business, yet pricing is often done on “auto pilot” or the simplistic “cost+” mode

p2w leverages our unique “Value Prism” model to articulate the current & lays out future paths that lead to measurable value generation
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p2w enables creation of the right frameworks, approaches & processes leading to value maximization
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Business Impact – Overall 5%-15%
Historical Pricing :

Optimization Opportunities
Execution Choices
Pathways for maximizing value
Future Pricing :
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Enhanced value delivery for the Consumer, Customer, and Company.
Organization capability to look
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At pricing as value sharing & creating "3x-wins" for the consumer customer & company.
Our Toolkits


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