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Product <> Market Fit SOCIAL COMMERCE UNICORN
Beauty
Personal Care
House Hold Needs
Customers
Promotions
Pricing
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Context
Should we add FMCG to our portfolio?
If yes, what’s the most effective & efficient method to get this done?
Can you help with the initial hand-holding of the execution?
Action Steps
Approach & Sprints
1. Size of prize /ease of execution analysis based on companies existing setup & strengths.
Discovery: Understand the current system, sellers, buyers, products, sales, profits, etc.
Projections on estimated sales & profit potential with details of categories to play, price tiers, sourcing plan, selling plan & more.
2. Choice boarding to evaluate the best course of action for a quick start.
3. Execution
SWAT team set up for rapid start-up.
5 category pilot created & executed – Product<>Market fit established.
Suppliers lined up - 100+ in 3 weeks.
Communication material developed.
Pricing & promotion plans set up.
Supply chain setup + testing.
Launch & hyper care.
4. Road map for the category, supplier, geography, seller expansion & scaling.
New category launch – greenlit ;
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New category projected to;
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Be revenue & profit accretive.
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Add sellers & consumers to the platform.
New category established from scratch in one quarter;
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Q 1 sales -$10Mil +
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Y1 sales - $150Mil +
Results, Impact & Status
