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t2w - a tech-enabled transformation model that interrogates current trade terms with a view to de-risk it, make it work harder & smarter & move it to “pay for performance”.

Industry Insights

Of CPG companies list trade terms as one of their top spend items.

Of companies have non justifiable, high-risk items in their trade terms with potential multi-million $ liabilities.

Of companies are dissatisfied with their current trade terms & would like a greater part to be deployed as “pay for performance”.

t2w is critical to ensure trade terms deployed in the most effective and efficient manner & create the largest possible value.

t2w leverages:
 

  • Machine intelligence – SIMBA: Enables a granular understanding of where and how current monies are deployed. It is also a simulator that helps visualize options for organizing spending to drive the best productivity.

 

  • Human intelligence: SIMBA’s outputs are interrogated by seasoned professionals to identify deeper insights & nuances both from risk & opportunity perspectives, across the key vectors of Customer, Category, Brand, Pack & Geography.

t2w enables de-risking trade terms to avoid sudden & unplanned liabilities for organizations & creates opportunities for moving large chunks of trade terms to pay for performance.

Business Impact 

5%-15%

Harmonization

Trade terms harmonized, fair & justifiable

Growth

Trade Terms invested behind growth drivers

Visibility

Spends visible & tweakable via Simba

Efficiency

Terms working harder building cost efficiency

Viability

Trade term spend growth declines

Our Toolkits

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